The Hire

June 8, 2003

The Hire is a particularly successful and popular example of branded entertainment. Over the past two years, eight famous filmmakers have each directed a short film starring a BMW car and an actor, Clive Owen, who always plays the driver.

Organized by Laurence Kardish with AICP (the Association of Independent Commercial Producers). The Hire is presented in association with RSA, USA Inc., Anonymous Content, and Fallon Worldwide.